How GE Turned to Comic Books to Hook Young Engineering Talent

In response to the lack of student interest in science, technology, engineering, and mathematics (STEM), the White House has launched the Educate to Innovate campaign. There is also the National STEM Video Game Challenge, where kids learn STEM skills by designing games. GE has some experience experimenting with play and fun in an effort to attract young minds to science and engineering.

Read more at GE Reports.