In recognition of the recent holiday, many marketers are readying to wrap their brands in the American flag and cue the marching bands. As part of a brand values survey, Forbes did a statistical “drill-down” to identify which of 197 brands were more associated with the value of “patriotism.” For 21st century, socially networked hotwired-to-mobile-device consumers, saying it and being it are two different things, the operative phrase being, well, “being it.” GE ranked 19th.

Read more at Forbes.