GE Gets Nostalgic With #BuzzFeed Sponsorship, #Social-Media Push

BuzzFeed, via a new sponsorship with GE, wants patrons of its listicles and other shareworthy content to discover just that using a new app called “The BuzzFeed Time Machine.” Positioned at the top of the home page, readers can flip a dial from decade to decade and see the site immediately re-skinned to reflect what the coverage would have looked like at an earlier time (think psychadelic fonts and flowers in the 1960′s). At the top of the page, visitors are served a GE ad from the relevant era, such as one for a full-range radio from the 1930′s or an all-new dishwasher from the 1970′s or a space-age refrigerator.

Read more at Ad Age.